06 December — HEINEKEN reaches out to creatives, young and old, from around the world, to film, photograph or write their observations on the lifestyles and preferences of the 60 -70 age group. The challenge will run from 6th December 2012 to 28th February 2013. Participants will compete for a chance to win a share of $10.000 and to have their entries included in a 60+ documentary movie. Log on to www.ideasbrewery.com to sign up.
After a successful kick-off in July, the HEINEKEN Ideas Brewery is now continuing to inspire creatives for its Open Innovation Challenge to: ‘Reinvent the draught beer experience’. For the second wave, HEINEKEN releases new inspirational material from this exclusive comedy set, specially written for the challenge. It contains more surprising ideas from the comedians on how to reinvent the draught beer experience. Watch it here: www.youtube.com/heinekeninnovation.
After a successful April kick-off, the HEINEKEN Ideas Brewery is now launching their second Open Innovation Challenge. Come July 31st, they will be calling on creative minds everywhere, looking for fresh ideas to: ‘Reinvent the draught beer experience’. The HEINEKEN Draught Beer Challenge will run from July 31st to September 28th. For a chance to participate in a two-day expert-led workshop in Amsterdam and to win a share of $10.000 in prize money, share your ideas on www.ideasbrewery.com.
The HEINEKEN Innovation Challenge will kick off on April 3rd 2012 at 5pm GMT, with a mini 48-hour challenge. Janne Kyttanen, Creative Director of Freedom of Creation and pioneer of 3D prototyping will be locked-up in a secret location for 48 hours. During this time, he will develop potential solutions to the challenge about sustainable beer packaging, from concept to prototype. Watch his 48-hour creative process via live-stream on www.ideasbrewery.com.
Under Armour teams up with advertising agency MAKE Amsterdam to launch their first ever EMEA brand-campaign. Launching on March 28th 2012, with a live feed on www.facebook.com/newbattles, it will feature key Under Armour athletes, matched with opponents from different disciplines. The purpose is to challenge athletes to learn new skills, arming them for future battles. It will be the first story of a 12-month continual engagement campaign that is called “New Battles. New Armour.”